Santa Cruz Boardroom

Web Design + Development

About the project

Santa Cruz Boardroom is a skate shop based in Santa Cruz. The client wants to redesign the current site and wants the new site to be

  • Fully responsive
  • Promotes events through their Instagram feeds
  • Features team members profiles and daily activities
  • Showcase featured skateboards in their museum

Before & After View

Based on client’s notes and my heuristic evaluation, the original site has the following issues:

  • The site looked outdated with no proper navigation.
  • Lack of visual hierarchy, poor overall mapping, as users don't know where to click and how to navigate through the site.
  • They had to manually add new arrivals or announcement to the site which was time consuming.


I proposed and implemented the following solutions:

  • The client mentioned that they rely heavily on social media to promote their products and events. I thought it was a good idea to utilize Instagram API and display their IG feeds on the homepage, so they no longer have to manually write arrivals or promotions.
  • Designed and implemented a proper navigation based on client’s business goals.
  • Designed and implemented a team page to feature all team members and showcase their stories on skateboard.
  • Designed and implemented an about page where users can find all brands they carry in their store.
  • Designed and implemented a museum page to showcase their feature boards.

Project Features



Bootstrap, JS